The design practice of Tom Cranstoun
Creative leader focused on purpose-driven content, high-end designs and scalable design systems.
Product
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Backlight
AI-powered production tech designed to make teams teams faster...
Product
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River
Building the global OS for borderless living, from eSIMs to money transfers.
Brand
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CreativelyWIP
A space for creatives to share work, get hired and publish their portfolios.
Product
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Lunchbox
Online ordering and food delivery technology aimed to disrupt.
Brand
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Tonne Amplification
Utilitarian transistor amplifiers that embrace minimalism and noise.
Product
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Cognifi
A white-label AI scraping tool to enhance user experience...
Product
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inKind
A 20% back platform that allows Users to save money and benefact...
Product
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Flight
A drone-powered app designed to reduce operational costs for...
Brand
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Backlight
AI-powered production tech designed to make teams teams faster and...
Brand
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Casa Bianca
Casa Bianca is a great addition to Austin's East side restaurant scene
Brand
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Che Cazzo
Celebrating Sicilian heritage without being safe and too on the nose...
Brand
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Lunchbox
Online ordering and food delivery technology aimed to disrupt.
Current Position
Backlight
Creative Director
Specialty
Early Stage
Startups
Experience
10
Years
Focus
Product
UI/UX
Purpose-driven and growth oriented
Multi-disciplinary design leader with 10+ years of experience leading cross-functional teams across brand, product, and UX/UI. With a proven track record of scaling creative departments, driving design strategy, and delivering award-winning user experiences. Skilled in Figma, AdobeCreative Suite, Design Ops, and stakeholder collaboration.
Product Design
Having expertise in creating scalable systems, design processes, and cross-functional collaboration not only can I set the creative vision but I also execute the work. A focus on systematic design, process efficiency, and stakeholder alignment allows me to bridge the gap between creative direction and engineering, product, and marketing teams to help bring ideas to life.
Creative Direction
With extensive experience in branding, product design, packaging, and digital marketing, I enjoy developing strong brand identities that not only look visually stunning but also perform in competitive markets. Connecting creative strategy with measurable results to elevate brand presence, digital campaigns, and customer engagement.
Brand Design
I specialize in building scalable brand systems, visual identities, and cohesive design languages that drive concepts. With a proven track record leading brand design projects from strategy to execution to creating brand guidelines, packaging design, digital assets, and marketing collateral that strengthen brand presence.
Experience
As an experienced Creative and Product Design Director with a strong background in brand design, product systems, and scalable creative processes I have led cross-functional teams while also executing hands-on design work, ensuring both vision and detail are delivered at a high standard.
Contact
Linkedin
Instagram
tom@tomou.design
(512) 317 6791